Digital DUMBO "Rethinking Marketing: How Google Made Primer"
Date and time
Location
Google NY
111 Eight Avenue 5th Floor New York, New York 10011Description
We’re inviting some of New York’s brightest digital marketers, strategists and product teams to join us for a behind-the-scenes look at the Primer app – an experimental marketing project from Google that keeps the industry at the top of its game.
Join us to explore how the idea for the app came about, how it was built, and how all companies can drive their business forward by helping their customers instead of just selling to them.
We’ll have a lively discussion with the Primer team with plenty of time for networking, drinks & music from our DJs.
Agenda
6:15-6:30 - Arrival to Google NY6:30-7:00 - Drinks, Music & Networking
7:00-7:30 - "Rethinking Marketing: How Google Made Primer" Presentation
7:30-9:00 - Drinks, Music & Networking Continue
Event Presented By...
When people succeed, Google succeeds. At our best, we help businesses of all sizes try new things and get more customers. But we also know it’s hard to get the knowledge you need to do innovative marketing. So we assembled a small team of our own marketers and challenged them to build a product they would use. The result is Primer: a free mobile app filled with marketing lessons you can do whenever you have 5 minutes free.
Event Organized By...
Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives.
Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media and technology companies. We've since hosted events in some of the world's most innovative cities.
With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.
Organized by
Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives. Founded in Dumbo, Brooklyn in 2009.